How Empire Rentals ranked on the top of Google’s search result page

Introduction / Client Overview

Empire Rentals is a camera and accessory rental business located in Australia. They provide rental services for filmmakers, photographers, and event organizers. They had a professional website, but they struggled to get leads and visibility from Google.

Challenge / Problem

Before working with us, Empire Rentals faced several problems:

  • Their website wasn’t ranking on Google for rental-related keywords.
  • Competitors dominated search results, leaving them invisible.
  • Traffic was low, and website visitors weren’t converting into customers.
  • Website’s pages weren’t indexed by Google, meaning Google wasn’t taking the webpages in their database due to a lack of web quality

     

  • The website’s Technical Audit report was very bad. There were lots of errors and warnings showing in the tool. 
  •  
Semrush audit before our work:
Ahrefs audit before our work:

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Solution / Strategy

Created a Technical SEO solution package for Empire rentals. 

  • Audited the whole website with premium tools like Semrush, ahrefs & Screaming Frog. 
  • Identified the core issues in the website, which were mostly technical SEO and on-page SEO issues. 
  • Fixed all kinds of technical SEO issues in the website and scored 922% in Semrush and 99% in Ahrefs Audit. 
Semrush audit report after our work: 

Ahrefs audit report after our work: 

  • Identified the core problems why his webpages weren’t indexing on Google. And fixed all of the issues in Google search console. 

  • Eliminated 404 problems, crawled not indexed issues, and many more. 
  • Provided them with the best and actionable tips and advice to avoid these mistakes in the future. 

Results & Data

After 4 months of consistent SEO efforts, Empire Rentals saw outstanding growth.

  • growth in organic website traffic,
  • rental-related keywords ranking on Google’s first page
  • Higher visibility on Google Maps for “camera rentals near me” & ”miller arrow 40 hire” or “miller compass 20 hire”

Ranking on Google’s first page:

Client Testimonial

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