How The Garden Store SG regained their online visibility
Introduction / Client Overview
The Garden Store SG is a Singapore-based e-commerce business specializing in plants, gardening tools, and outdoor essentials. While they had a functional online store, they struggled to reach customers through search engines. Most of their sales relied on paid ads, making growth unsustainable and expensive.
Challenge / Problem
When The Garden Store SG approached us, they were facing several critical challenges:
- HTTPS issues: their site wasn’t fully secure, a lot of pages were very old and only supporting HTTP protocol instead of HTTPS. For this reason their website trust lowered and hurt Google rankings.
- Hosting & domain problems: unstable hosting and domain setup affected site performance and crawlability on Google.
- Low online reputation: search engines saw the site as untrustworthy due to technical errors and poor signals. Moreover
- Poor indeixng: Their webpages weren’t indexing properly on Googles database. As a result,
- Sudden traffic drop: organic traffic had declined sharply and it impacted their overall sales and visibility.
- Weak backlink profile: very few authoritative websites pointed to their domain.
These problems combined made it difficult for them to compete with other e-commerce competitors.
They had us on their side! You want too? Email us!
Solution / Strategy
We created a perfect technical SEO fixes and website traffic recovery plan to stabilize and grow their website:
- Technical Fixes
- Resolved HTTPS and SSL issues to ensure the site was fully secure.
- Fixed hosting/domain errors which caused their website’s downtime and crawl issues.
- Improved site speed, mobile responsiveness, and indexing.
- Resolved HTTPS and SSL issues to ensure the site was fully secure.
Semrush Audit report after fixing all kinds of Technical SEO issues
Console’s Indexing issues fixed:
- Reputation & Trust Signals
- Strengthened the website’s trustworthiness by implementing secure protocols.
- Ensured Google properly recognized the domain as safe and authoritative.
- Strengthened the website’s trustworthiness by implementing secure protocols.
- On-Page SEO
- Optimized meta tags, headings, and product pages for high-intent keywords.
- Improved site architecture and internal linking for better crawlability by making SILO website structure.
- Optimized meta tags, headings, and product pages for high-intent keywords.
- Traffic Recovery
- Identified the reasons behind the traffic drop and corrected indexing issues.
- Restored lost rankings and gradually scaled organic traffic with optimized content.
- Backlink Building (additional support)
- Created and executed a 7,000+ backlink strategy to strengthen their domain authority.
- Secured these backlinks from niche-relevant sites, blogs, and directories.
- Built a healthy backlink profile to increase visibility and credibility
Results & Data
Within just a few months of our SEO recovery plan:
- Traffic restored and grown by 180% after the sudden drop.
- 40+ high-intent keywords regained first-page positions on Google. Including his main business keywords like “ Buy plants online singapore”.
- Fully secured website (HTTPS) boosted trust and conversions
Client Testimonial
Want results like this for your business?
Not sure what to next?
Hey, we know, you have problems getting new customers to your business. Perhaps you are no longer getting enough value from word-of-mouth marketing. It was supposed to happen the moment you were trying to do business without a strong online presence. You are not broke, we help small and medium-sized service-based businesses make a strong online foundation by creating a website and with our industry expert advice.
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